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Stainless Cold Rolling Plant in Sweden - Case Study - Metal Processing

BACKGROUND

Our client, Outokumpu, a leading European Steel Producer and Processor, decided to close a complete Precision Strip Rolling Plant in Central Sweden as part of its strategy to focus manufacturing operations in fewer larger plants.

steel plant

SOLUTION

Our team of Metal Processing experts were invited to advise on the value of the production equipment, and subsequently won instructions to market and sell the whole plant on a piecemeal basis.

The Plant included 5 Rolling Mills, several process lines and an extensive range of manufacturing and general factory equipment.

Steel Plant 2

We delivered a successful campaign for the client selling all major assets to buyers in China and South East Asia, and finishing with successful online auction to clear numerous lesser value assets.

We were given two years to complete the project. Our worldwide marketing campaign utilised traditional trade publications, direct mailing email broadcasts, digital marketing and business based social media to attract buyers.

RESULTS

Generated interest from buyers in 30 different countries, and we were able to secure equipment sales to buyers in China, Vietnam, Korea and several European countries, completing the project in 21 months.

Steel Plant 2

Contact Us

Please call us or email directly for a confidential discussion with no obligation. Alternatively, please complete the form below if you have any questions or to request a valuation or asset appraisal. For valuations/appraisals please also upload an image and provide further details of the asset (i.e. make, model, location, condition etc.).

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