shoppingcentre3 1920x460

Cleveland Shopping Centre Management

Project

The Cleveland Centre in Middlesbrough is one of 4 shopping centres in the town and wanted to ensure it remained the primary shopping destination in Middlesbrough.

Approach

We produced a range of initiatives to ensure the shopping centre retains its primary position.

A number of these focused on improving accessibility. The Cleveland Centre is an advocate of the ‘We Are Purple’ campaign, which helps to ensure both staff and properties are ‘disability confident’, so initiatives included changing the colour of rails and flooring and undertaking minor works to smooth floor areas. We then introduced ‘Quiet Sundays’ where the mall and shop music and hand dryers are switched off; these intrusive noises can cause anxiety amongst shoppers with autistic spectrum and other disabilities.

The Cleveland Centre is the primary sponsor of the town Christmas Switch on as well as the 5km Brownlee Run.

The Cleveland Centre has strong connections with Middlesbrough Football Club and is a lead partner of Roarys Class Act which is a programme to encourage primary school attendance across Teesside.

Cleveland's Kid Club was set up three years ago and runs once a month on a Saturday to encourage families to visit the Centre and take part in all sorts of craft and entertainment activities.

Membership and loyalty programmes are in place to promote return visits and further strengthens the Centre's Community engagement.

Results

This initiative has primarily focused on raising the profile of The Cleveland Centre to the dominant shopping destination in the town.

"Choice, Community, Committed" is the adopted strapline for The Cleveland Centre which is used to promote Community Engagement and ensures that The Cleveland Centre is the first Centre that the Council approach to coordinate with town events.

Related reading

View All
Knightsbridge Apartments Management
knightsbridge1920x460

// Commercial Property Management

Knightsbridge Apartments Management

Local Retail Fund Management
local retail fund management propertymanagement

// Commercial Property Management

Local Retail Fund Management

Houndshill Shopping Centre Management
Houndhill shoppingcentre1920x460

// Commercial Property Management

Houndshill Shopping Centre Management

Residential Student Accommodation Management for Friends Trust
courtaud house

// Commercial Property Management

Residential Student Accommodation Management for Friends Trust

View Meet the Team
CTA grid   Our Team

Our team

We're proud to employ more than 450 talented individuals working across a multitude of disciplines.

Find Your Nearest Office
UK Map   Dotted

Office finder

Eddisons is rapidly growing; emphasised by our nationwide network of 30 offices across the UK.

Get In Touch with Eddisons
CTA grid   Contact Us

Contact us

We're ready to take your call and can quickly pass you through to the right department.

Sign Up To Our Newsletter
CTA grid   Newsletter

Newsletter

Join thousands of property managers, occupiers, landlords and investors receiving the latest insights.

This site uses cookies to monitor site performance and provide a more responsive and personalised experience. You must agree to our use of certain cookies. For more information on how we use and manage cookies, please read our Privacy Policy.