1 1687 x 819 Metal processing CS

Sale of Metal Rolling Equipment for Outokumpu Sweden

Project

Our client, Outokumpu, a leading European steel producer and processor, decided to close a complete precision strip rolling plant in central Sweden as part of its strategy to focus manufacturing operations in fewer larger plants.

Our team of metal processing experts were invited to advise on the value of the production equipment, and subsequently won instructions to market and sell the whole plant on a piecemeal basis.

The plant included 5 rolling mills, several process lines and an extensive range of manufacturing and general factory equipment.

Approach

We delivered a successful campaign for the client, selling all major assets to buyers in China and South East Asia, and finishing with successful online auction to clear numerous lesser value assets.

We were given two years to complete the project. Our worldwide marketing campaign utilised traditional trade publications, direct mailing email broadcasts, digital marketing and business based social media to attract buyers.

Results

We were successful in generating interest from buyers in 30 different countries, and were able to secure equipment sales to buyers in China, Vietnam, Korea and several European countries. We were also able to finish ahead of the 2 years, completing the project in 21 months.

View Meet the Team
CTA grid   Our Team

Our team

We're proud to employ more than 450 talented individuals working across a multitude of disciplines.

Find Your Nearest Office
UK Map   Dotted

Office finder

Eddisons is rapidly growing; emphasised by our nationwide network of 30 offices across the UK.

Get In Touch with Eddisons
CTA grid   Contact Us

Contact us

We're ready to take your call and can quickly pass you through to the right department.

Sign Up To Our Newsletter
CTA grid   Newsletter

Newsletter

Join thousands of property managers, occupiers, landlords and investors receiving the latest insights.

This site uses cookies to monitor site performance and provide a more responsive and personalised experience. You must agree to our use of certain cookies. For more information on how we use and manage cookies, please read our Privacy Policy.