The site comprises a prominent corner plot of relatively developed land. The plot occupies a prominent position immediately adjacent to a brand new Kia car showroom, forming part of The Quadrant development, which extends to over 69 acres. This development already includes over 150 homes, the Boston United Football Club stadium, Travelodge hotel, Costa Coffee, Greggs, Papa Johns, Starbucks and Burger King roadside uses. Boston, at the heart of the UK Food Valley, benefits from a port and is only 30 miles from the A1 to Grantham. The town has a resident population of 45,347 (2021).