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Record gin festival auction produces swathes of press coverage

13th Aug 2018 Case Studies

Eddisons CJM reported strong results in the third and final auction of craft gins on behalf of the administrators of Gin Festival Limited, securing swathes of national media coverage in the process. 

Following the collapse of Gin Festival Limited, 20 planned festivals across the UK were cancelled leaving behind the huge volume of gin, which was divided into three separate auctions. 1,230 fans of the juniper berry spirit ensured that all lots in the final Eddisons CJM gin sale were sold. 

The press release was covered by local radio stations, television broadcasters and multiple regional and national newspapers – with media activity including write-ups from the BBC, Metro and The Yorkshire Post, along with interviews in advance of the sale for a number of radio stations. 

Media coverage included BBC, Metro and Yorkshire Post

Paul Cooper, director in the Scunthorpe office of Eddisons CJM, said: "It is rare to find this level of volume and wide range of gin brands on sale at auction anywhere in the UK and we are pleased to have been selected to put it to auction in Scunthorpe."

Paul commented that bidders had been interested in the more obscure labels, adding: “We had gins from all over the world, Italy, Spain, Germany, France, Belgium, the USA.”

“Every single thing sold. 1,200 people bid and there were 230 lots of gin – which means a lot of thirsty people didn’t get their hands on a bottle." 

Fellow Eddisons CJM director Charles Moses commented: “One can never underestimate the marketing power of social media when selling fashionable consumer products.”

Leanne Sweeney from Eddisons CJM said: “We have never had over 1,000 bidders registered for an online auction before and the results were absolutely amazing with numerous lots of gin selling for prices in excess of retail money.”

 

Branded bottles included Tinker, Kuro, Aduro, Slingsby, Dingle, Santamania, Black Tomato Gin and PJ.

The sale also included outdoor festival bar equipment including strobe lights, speakers, a mixing console and optics. The third of the gin sales achieved realisations in excess of £60,000.

Gin Festival stock goes under the hammer

Gin Festival stock goes under the hammer

Over fifty thousand pounds worth of craft gin is to go under the auctioneer’s hammer

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